DTC Retargeting Built on Real Consumer Identity, Not Blind Pixels
Third-party pixels are going dark and audiences keep shrinking. BuyerPass builds hyper-targeted retargeting and lookalike audiences from real, resolved consumer identities — so your US DTC campaigns reach actual people and drive higher ROAS.
Pixel-based audiences are collapsing — and your ROAS with them
Cookie deprecation, iOS privacy changes, and shrinking match rates mean your retargeting pools are a fraction of your real traffic. You're paying to re-reach a sliver of visitors while the rest become unaddressable. Blind pixels can't keep up with how people actually browse today.
Advertise to real people, not cookie fragments
Identity-Based Audiences
Build retargeting and lookalike audiences from resolved consumer identities for durable, high-match-rate targeting.
First-Party Data Ownership
Turn anonymous traffic into first-party audiences you own and can activate across ad platforms.
Higher ROAS
Reach more of your actual visitors with precise targeting, lowering wasted spend and lifting return on ad spend.
How it works
- 1
Capture identities
Our pixel resolves anonymous visitors into real US consumer profiles.
- 2
Build the audience
Assemble first-party retargeting and lookalike audiences from those resolved identities.
- 3
Activate & scale
Push audiences to Meta and other platforms for higher-match, higher-ROAS campaigns.
Built for US DTC advertisers
- DTC and ecommerce brands scaling paid social
- Performance marketers fighting rising CPMs
- Brands rebuilding audiences after cookie loss
- Growth teams maximizing first-party data
Frequently asked questions
How is identity-based retargeting better than pixel retargeting?
Instead of relying on cookies that decay and miss most visitors, BuyerPass resolves traffic into real consumer identities — producing larger, more durable, higher-match-rate audiences.
Can I build lookalike audiences with this data?
Yes. Resolved first-party identities make powerful seed audiences for lookalike modeling on Meta and other ad platforms.
Does it cover consumers across the US?
Yes. Our identity graph spans US consumers nationwide, giving DTC advertisers broad reach for retargeting and prospecting.
How does this help with privacy changes?
By building first-party audiences you own — using a privacy-first, opt-out-respecting model — you reduce reliance on third-party cookies that are being phased out.
Rebuild your audiences on a durable foundation
Book a demo and see how identity-based audiences lift ROAS for your US DTC campaigns.